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Norbauer
brand animation
Role
design
motion design
Norbauer is an American company specializing in luxury mechanical keyboards, known for offering premium products with unique designs.
The work focused on bringing the brand's visual identity to life through animations that conveyed the exclusivity of the keyboards, while also exploring the most fun and irreverent aspects of some models.
Despite being a premium brand, some of Norbauer's products explore caricatured and fun aesthetics, creating an interesting contrast. This aspect was essential in the development of the animations, where movements, colors and visual constructions were designed to reflect this unique combination of sophistication and a playful touch.
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