The Ring 4th Judge
Video case
Role :
design
motion design
Studio
BigTime Creative Shop
4th Judge is an artificial intelligence system that acts as an auxiliary judge in boxing matches, analyzing punches in real time using 360° vision.
The project was developed by BigTime Creative Shop (Riyadh, Saudi Arabia), and I participated creating the presentation video and UI animations that translated the system’s technical data into a clear, functional visual narrative, showcased during the Usyk vs Fury II fight and still used in later fights, such as Beterbiev vs Bivol.
Explaining a real-time AI technology applied to boxing, to an audience used to emotion rather than data, that was the challenge behind the 4th Judge project, developed by BigTime Creative Shop, a creative agency based in Riyadh, Saudi Arabia. I participated in the project, contributing to the visual and motion design execution.
The system was created to act as a “fourth judge,” offering an impartial view of fights using 360° vision and automated punch analysis. The goal was to address a long-standing issue in the sport: subjectivity in scoring. To achieve that, we needed to present how the tool works, in a fast, accessible, and visually engaging format.
I was responsible for the launch video, which first aired during the Usyk vs Fury rematch in December 2024 and later continued to be used in subsequent fights such as Beterbiev vs Bivol. I designed animated UI elements that represented data like punch count, intensity, and ring control in a clear, intuitive way.
Award recognition:
Cannes Lions 2025
Gold Cannes Lions - Innovation in Sport
Silver Cannes Lions - Sports Live Experience
 
The One Show 2025
Silver Pencil for Innovation / Creative Use of Data
Bronze Pencil for Use of AI / Other 
D&AD Awards 2025
Wood Pencil in the Emerging Technology category for its innovative AI and data‑driven storytelling