Tônica Antarctica
Brand / packaging /
institutional video
Role :
design
motion design
Studio
Casa.cc
Tônica Antarctica is the first tonic water in Brazil and a product of Ambev.
In collaboration with Casa.CC studio,
I participated in the development of a complete redesign of Tônica Antarctica's packaging. The project involved creating
a new visual identity that reflected the brand's modernity and versatility, while maintaining its classic essence. In addition, we developed videos to introduce the new brand to the public and created animations that illustrated the brand's behaviors in motion, reinforcing its presence on digital platforms.
In addition to a new look for its can, the visual identity underwent a complete redesign, featuring new photographic directions. The iconography was modernized to create a more cohesive and recognizable visual language, while the color palette was carefully crafted to balance tradition and modernity. Additionally, new textures and typography were developed to strengthen the brand’s identity.
The project was recognized in major industry awards, making the shortlist at Clube de Criação and winning two silver awards at the Brasil Design Awards, two of Brazil's
most prestigious design competitions, in the Packaging Design and Graphic Design / Branding categories.
